The annual Promo Seeds congress was last held in June 2008. Each year, the group meets to analyse market conditions in Europe, exchange experiences, evaluate new product ideas and establish development proposals for the forthcoming season. This year the responsibility fell to the French team to organise the meeting. They chose to host us in Nice, in the heart of the French Riviera. Alongside the very valuable business meetings we were also able to discover parts of the region beneath the beautiful Mediterranean sun.
During the meeting, we discussed our position as market leader in green promotions. With a turnover of more than 5.5 million Euros in 2007-2008 this represented a significant increase on the previous year.
The group also completed some analysis of the latest market trends and it is clear that companies are shifting towards green products and campaigns with a positive environmental impact, precisely the type and style satisfied by the Promo Seeds product range. Paying attention to this trend we discussed several important case studies, new products and development ideas for the entire group to share and include in their domestic brochures.
Promo Seeds is a unique business and plans to develop their marketing strategy based on the strength of their activity as a group throughout Europe.